Accepting manufacturer’s coupons and competitor’s coupons is optional for retailers, and it’s important to specify whether or not you accept them at your store. Writing a comprehensive coupon policy will protect you from extreme couponers who may duplicate the coupons or compile them to take undue advantage of the special offer. A consistent, well-rounded coupon policy is important to keep customers happy and to preserve public trust in your store. A merchant can prevent most legal liability for his coupons by having a good disclaimer that matches his store’s overall coupon acceptance policy. Nevertheless, it is important to have a good disclaimer. If a coupon is honest about its representations of material fact and clear and conspicuous about its terms conditions, then it is most likely in compliance with federal and state law. There is no required language that a coupon must contain to be meet legal requirements. What federal or Minnesota laws, if any, govern language on coupons?
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